ROLE: UI/UX, Visual Designer
simplehuman is a manufacturer and designer of kitchen, bath and beauty tools. They are considered to be one of the most respected high-end brands on the market for domestic wears due to their high quality materials and sensor based technological innovations.
TEAM
An onsite product team of 5 and a San Francisco based development team.
ROLE
UI/UX, Visual Design. Working closely with the Art Director, I designed multiple user scenarios for their responsive e-commerce flow for both mobile and desktop views. My responsibilities included wire framing and designing pixel perfect visual design and presenting to stakeholders.
CHALLENGE
• Most sales are coming from amazon, which takes a cut into revenue.
• Not enough users buying directly through the simplehuman website.
• Extensive product families. Users are dropping off at product flow.
SOLUTION
•To redesign the simplehuman responsive site as a streamlined, informative, shopping experience.
•Organize the extensive product families into easily searchable flows.
•Simplify e-commerce experience.